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The first and best online forum for anything to do with white papers.
Free registration. Lots of articles, discussions, and even a place for vendors
to request bids on a white paper. A must-visit site at the top of my list.
There are several documents with the same name, but this one by Mike Stelzner is the most popular.
For good reason: it's a measured introduction to the basic concepts of what a white paper is
and how to most effectively write (or commission) one. Basic reading for everyone.
There are no "industry standards" for white papers, but this annual report published since 2001 sums up the latest trends
in white paper publishing. Sample topics: white papers and your sales cycle, skills required to write white papers, and the end of the white paper?
The 2005 report is coming soon.... subscribe below to be notified.
This doesn't turn up at the top of any Google search, but it's a classic from technology marketing expert
Kristin Zhivago. Lots of solid advice on how to tell your technology's story in a persuasive but not salesy way.
Published in 2002, it stands up today with only one caveat: white papers have become shorter and more colorful in the past few years.
(Click "Ultimate Guides" to see link.) Published way back in 1997 by Alan Radding, this paper gives an excellent introduction
to the role white papers can play in a complex technology sale. He covers the different flavors of white papers and answers many
fundamental questions. Still relevant today.
I'm adding more resources to this list in July/August of 2005.
Subscribe below to be notified when they are online.
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