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White paper articles
- Affordable graphics for a white paper
- Book review of "Crafting White Paper 2.0"
- Book review of "No Time Marketing"
- Book review of "The White Paper Marketing Handbook"
- Book review of "Writing White Papers"
- Designers: how NOT to format a white paper
- Does your company need a white paper?
- FAQ on white papers
- For best results, don't rush a white paper
- Free places to publish a white paper
- Footnotes for white papers 101
- Four wild beasts that white paper writers must tame
- How I sold $20 million of software
- How many white papers are "enough?"
- How to "clone" a white paper for multiple audiences
- How to create a white paper style guide
- How to evaluate white paper sources
- How to find clients who need white papers
- How to structure a problem/solution white paper
- How to generate leads with a white paper: tips
- How to pick the perfect flavor for your next white paper:
a 15-page special report - How to plan a problem/solution white paper
- How to plan a numbered list
- How to plan a product backgrounder
- How to record white paper interviews
- How to tell a story
- How to use a case study in a white paper
- How to refresh a white paper
- How to write a white paper as tips
- How to write a white paper by the numbers
- How to write a white paper for multiple audiences
- How to write a white paper for translation
- How to write a white paper title
- Know your audience for a white paper
- Let the writers write
- Must-do #1: Hold a kickoff call
- Must-do #2: Create an executive summary
- Must-do #3: Wrap up the project properly
- Six success factors for white papers
- Six deadly diseases of white papers
- Six more deadly diseases of white papers
- Six success factors for white papers
- Video and slideshare white papers: Do they work?
- What is a white paper, anyway?
- What's the difference between a white paper and a case study?
- When is a white paper NOT a white paper?
- White paper FAQ
- White paper makeover: Make every page count
- White paper success story: Vircom
- White paper tips from Vircom
- White paper tips from TechTarget
- Who needs white papers, anyway?
- Why not use hype in a white paper?
Case study writing articles
- How to get customers to agree to a case study
- How to get the best bang from your case study
- How to use a case study in a white paper
- How to write a customer story for beta software
- How many case studies are "enough?"
- What's the diff between a white paper and a case study?
- Why are case studies so powerful?
Copywriting articles
- 5 tips on writing better bullets
- 11 secrets of how to write effective copy, from a master
- How to write copy that gets double the response
- How to write for translation
- Why not use hype in a white paper?
- Why you should write in small bursts of time
Marketing with content articles
- An idea-generating machine
- Content marketing 101
- How I sold $20 million of software
- Tips on marketing with content
Technology tips for writers
Useful resources
