|
Here are some useful resources about software marketing.
All these links were tested early in 2010.
"Branding Doesn't Work in B2B"
If you're in business selling things to other businesses, branding won't win you the sale.
Corporate marcom groups are under the impression that strategies that work for consumers also work in the B2B space.
They're dead wrong... as this brief, compelling book points out.
Chanimal
The ultimate resource for software and hardware marketing with channel marketing plans,
ad campaigns, databases, jobs, pricing, mdf, life cycle, trade shows, consultants, PR, marcom, plus more.
"No-Time Marketing:
Small-Business-Sized Steps in 30 Minutes or Less"
This practical guide makes small-business marketing quick and painless... even if you've never done it before.
Alyssa Dver's book boils down a mass of marketing ideas into an easy read of just over 100 pages.
If you only read one book on marketing in your entire career, this is the one.
Product Branding
ASG is a highly specialized, corporate brand development firm
driving individuals and corporations to find their voice by unlocking their genius.
SaaS Showplace
Founded in 2006 to help IT/business decision-makers find SaaS solutions
to meet their needs; help SaaS providers promote their offerings; and help others learn about this revolutionary marketplace.
Today, the Showplace is the largest vendor-independent directory of SaaS solutions with more then 1,200 company listings.
SoftwareCEO.com
The industry portal for software marketing, software sales, software business,
software pricing and financing, software services and much more. The world's largest online community of software executives.
The online content was edited by Gordon Graham from 2005 to 2010.
Software5.com
Software5.com is a leading software site including a directory of software programs, developer, programmers, Java, software engineering,
web application deployment tools, freeware, shareware, and much more.
|
|
