That White Paper Guy's Fees
How much does it cost for a white paper writer?
According to industry surveys* you need $5,000 to $7,000 to hire an experienced white paper writer.
Yes, that's a lot of money. And sure, you can find a writer for less. But can you really afford to gamble?
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An effective white paper will generate top-quality leads... cement your industry leadership... and pull in sales... $ales you might never see without it. So hiring the right writer is a smart investment in your company's future.
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After working on 150+ white papers, I have more experience, more awards and more happy clients than just about anyone else.
I can plan and research your white paper from scratch... follow all the best practices I've learned in decades of B2B writing experience... and deliver a finished document that gets great results.
Click on any service below to see more details.
- Creating an all-new white paper
- Writing a social media marketing package
- Revising a draft white paper
- Coaching for your next white paper
- Writing case studies
♦ Creating an all-new white paper
- Fee: $5,000 up to 7 pages or $7,000 up to 12 pages (not including cover)
- Process: My time-tested 12-step process for white paper success
- Deliverables: White paper plan; Executive Summary; 2-3 drafts of top-quality text
- Graphic design option: Text as above, plus 2-3 drafts of magazine-quality design and graphics;
final PDF tagged with SEO keywords ready to distribute, for additional fee
- Turnaround: Now booking for 2012.
Call (705) 842-2428 Eastern or e-mail me to discuss your project - Terms: 1/2 paid in advance, remainder on final delivery
- Guarantee: Your satisfaction is guaranteed.
♦ Social media marketing package
- Fee: FREE to the next three clients who book me for a white paper; fees after that are TBD
- Deliverables: A complete package designed to build buzz and increase downloads, including:
- a 1-page press release
- a 500-word blog post
- a week's worth of Tweets (6)
- an abstract for your Downloads page OR
- a 1-page press release
♦ Revising a draft white paper
- Process: Initial phone call; then I review your draft and return a detailed report with a firm quote for all revisions;
you can do revisions in-house, hire someone else, or hire me to implement my suggestions
- Estimated fee: $497 for initial review; revisions generally $3,000 to $4,000 depending on length, complexity and need for production
(I will subtract your initial $497 fee from your invoice)
- Deliverables: White Paper Checkup with firm quote for revisions; 2 drafts of revised text; if required, 2 drafts of magazine-quality design and graphics and
final PDF tagged with SEO keywords ready to distribute
- Terms: $497 payable in advance, 1/2 of revision quote payable in advance, remainder payable on final delivery
- Turnaround: Now booking for 2012.
Call (705) 842-2428 Eastern or e-mail me to discuss your project
- Guarantee: Your satisfaction is guaranteed.
♦ Coaching for your next white paper
- Fee: To be discussed
- Deliverables: Customized for your requirements
- Turnaround: Call (705) 842-2428 Eastern
or e-mail me to check my availability
- Guarantee: Your satisfaction is guaranteed.
Note: Coaching is not for everyone. I only coach those I feel have the experience and committment to truly benefit.
♦ Writing case studies
- Process: Initial consult, then I briefly interview your product manager/account rep and your client,
and write a magazine-caliber story of 600 to 1,200 words
- Fee: $5,000 for three case studies 600 to 1,200 word each.
For best results, I prefer to leverage my knowledge of your offering across more than one project.
- Deliverables: Client interview transcript (if desired), MP3 excerpt of client interview (if desired), 2-3 drafts of top-quality text
- Graphic design option: Design services available for additional fee
- Turnaround: Now booking for 2012.
Call (705) 842-2428 Eastern or e-mail me to discuss your project - Terms: 1/2 paid in advance, remainder on final delivery
- Guarantee: Your satisfaction is guaranteed.
