How to write a Case study & a White paper
Gordon Graham - A White paper, case study, technology writer That white paper writer guy is Gordon Graham. Call him for white paper writing, planning and coaching tips and better results

Need help with a white paper? Call ThatWhitePaperGuy at 705-842-2428 Eastern

That White Paper Guy's Fees

How much does it cost for a white paper writer?

According to industry surveys* you need $5,000 to $7,000 to hire an experienced white paper writer.

Yes, that's a lot of money. And sure, you can find a writer for less. But can you really afford to gamble?

white paper success in 2010  

An effective white paper will generate quality leads... cement your industry leadership... and pull in sales...

$ales you might never see without it.

So hiring the right writer is a smart investment in your company's future.

After working on 100+ white papers, I have more experience, more awards and more happy clients than just about anyone else.

I can plan and research your white paper from scratch... follow all the best practices I've learned in 30 years of experience... and deliver a finished document that gets great results.

Click on any service below to see more details.



* "White Paper Writer Industry Report: Trends, pricing and standards for white paper writers" - 2nd edition, March 2007


Planning your white paper(s)



Planning your white paper(s)

Process: Flexible consultations to help you outline your white paper(s), including audience, purpose, call to action, high-level outline, working title, publishing process, schedule, budget and graphic standards (as required)

Fee: Varies with complexity and number of papers, generally $1,000 to $1,500 per paper ($ave by doing your own planning, with my template)

Deliverables: Everything you need to start developing your white paper(s)

Turnaround: Now booking for October 2010, call (705) 842-2428 Eastern or e-mail me to discuss your needs

Terms: Payment on delivery of your white paper plan

Guarantee: Your satisfaction is guaranteed.



Writing an all-new white paper
 

Fee: $5,000 up to 6 pages or $7,000 up to 12 pages (not including cover)

Deliverables: White paper plan; Executive Summary; 2-3 drafts of top-quality text

Turnaround: Now booking for October 2010, call (705) 842-2428 Eastern or e-mail me to discuss your project

Terms: 1/2 paid in advance, remainder on final delivery

Guarantee: Your satisfaction is guaranteed.



Writing and designing a white paper
 

Fee: $7,000 up to 6 pages or $9,000 up to 12 pages for orginal text, design, illustrations and finished PDF

Deliverables: White paper text as above, plus 2-3 drafts of magazine-quality design and graphics; final PDF tagged with SEO keywords ready to distribute

Turnaround: Now booking for October 2010, call (705) 842-2428 Eastern or e-mail me to discuss your project

Terms: 1/2 paid in advance, remainder on final delivery

Guarantee: Your satisfaction is guaranteed.



Revising a draft white paper
 

Process: Initial phone call; then I review your draft and return a detailed report with a firm quote for all revisions; you can do revisions in-house, hire someone else, or hire me to implement my suggestions

Estimated fee: $497 for initial review; revisions generally $3,000 to $4,000 depending on length, complexity and need for production (initial $497 fee subtracted from total)

Deliverables: White Paper Checkup with firm quote for revisions; 2 drafts of revised text; if required, 2 drafts of magazine-quality design and graphics and final PDF tagged with SEO keywords ready to distribute

Terms: $497 payable in advance, 1/2 of revision quote payable in advance, remainder payable on final delivery

Turnaround: Now booking for September 2010, call (705) 842-2428 Eastern or e-mail me to discuss your project

Guarantee: Your satisfaction is guaranteed.



Coaching for your next white paper
 

Fee: To be discussed

Deliverables: Customized for your requirements

Turnaround: Call (705) 842-2428 Eastern or e-mail me to check my availability

Guarantee: Your satisfaction is guaranteed.

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