That White Paper Guy's Fees

How much does it cost for a white paper writer?

According to industry surveys* you need $5,000 to $7,000 to hire an experienced white paper writer.

Yes, that's a lot of money. And sure, you can find a writer for less. But can you really afford to gamble?

An effective white paper will generate quality leads... cement your industry leadership... and pull in sales... $ales you might never see without it. So hiring the right writer is a smart investment in your company's future.

After working on 100+ white papers, I have more experience, more awards and more happy clients than just about anyone else.

I can plan and research your white paper from scratch... follow all the best practices I've learned in 30 years of experience... and deliver a finished document that gets great results.

Click on any service below to see more details.

* "White Paper Writer Industry Report: Trends, pricing and standards for white paper writers" - 2nd edition, March 2007

Planning your white paper(s)

• Writing an all-new white paper
  
  
• Writing and designing a white paper
  
  
• Revising a draft white paper
  
  
• Coaching on your next white paper
  
  

♦ Planning your white paper(s)

• Process: Flexible consultations to help you outline your white paper(s), including audience, purpose, call to action, high-level outline, working title, publishing process, schedule, budget and graphic standards (as required)

• Fee: Varies with complexity and number of papers, generally $1,000 to $1,500 per paper ($ave by doing your own planning, with my template)

• Deliverables: Everything you need to start developing your white paper(s)

• Turnaround: Now booking for October 2010, call (705) 842-2428 Eastern or e-mail me to discuss your needs

• Terms: Payment on delivery of your white paper plan

• Guarantee: Your satisfaction is guaranteed.

♦ Writing an all-new white paper
 

• Fee: $5,000 up to 6 pages or $7,000 up to 12 pages (not including cover)

• Deliverables: White paper plan; Executive Summary; 2-3 drafts of top-quality text

• Turnaround: Now booking for October 2010, call (705) 842-2428 Eastern or e-mail me to discuss your project

• Terms: 1/2 paid in advance, remainder on final delivery

• Guarantee: Your satisfaction is guaranteed.

♦ Writing and designing a white paper
 

• Fee: $7,000 up to 6 pages or $9,000 up to 12 pages for orginal text, design, illustrations and finished PDF

• Deliverables: White paper text as above, plus 2-3 drafts of magazine-quality design and graphics; final PDF tagged with SEO keywords ready to distribute

• Turnaround: Now booking for October 2010, call (705) 842-2428 Eastern or e-mail me to discuss your project

• Terms: 1/2 paid in advance, remainder on final delivery

• Guarantee: Your satisfaction is guaranteed.

♦ Revising a draft white paper
 

• Process: Initial phone call; then I review your draft and return a detailed report with a firm quote for all revisions; you can do revisions in-house, hire someone else, or hire me to implement my suggestions

• Estimated fee: $497 for initial review; revisions generally $3,000 to $4,000 depending on length, complexity and need for production (initial $497 fee subtracted from total)

• Deliverables: White Paper Checkup with firm quote for revisions; 2 drafts of revised text; if required, 2 drafts of magazine-quality design and graphics and final PDF tagged with SEO keywords ready to distribute

• Terms: $497 payable in advance, 1/2 of revision quote payable in advance, remainder payable on final delivery

• Turnaround: Now booking for September 2010, call (705) 842-2428 Eastern or e-mail me to discuss your project

• Guarantee: Your satisfaction is guaranteed.

♦ Coaching for your next white paper
 

• Fee: To be discussed

• Deliverables: Customized for your requirements

• Turnaround: Call (705) 842-2428 Eastern or e-mail me to check my availability

• Guarantee: Your satisfaction is guaranteed.