How to write a Case study & a White paper
Gordon Graham - A White paper, case study, technology writer That white paper writer guy is Gordon Graham. Call him for white paper writing, planning and coaching tips and better results

Need help with a white paper? Call ThatWhitePaperGuy at 705-842-2428 Eastern

That White Paper Guy's Samples

I've written about technology for 30 years... and won 15 awards doing it.

But awards don't mean anything unless my clients are getting results.

Here's a sampling of what some recent clients are saying. (Click on any thumbnail to see a PDF.)



This white paper shows how CIOs can strengthen their enterprise supply chains with a SaaS offering...





   

"We're determined to talk about issues that matter to our audience.

"The two white papers you wrote were clear, concise and compelling. They made for a quick and easy read, perfect for a busy professional.

"Thanks for your help."

Lori Smith, PR Manager, Kinaxis in Ottawa, ON


This white paper reveals the need for better analytics for health care insurance providers...





   

"Gordon, I can't tell you how well you've captured this subject.

"You've really put together a great argument! I am truly impressed.

"Just the right flavor for a C-level exec. You've done a great job. Thank you."

Gary Nissen, President, Health Plus Technologies in Kettering, OH


This white paper describes the best practices for colleges doing online course evaluations...





   

"This paper turned out just great; exactly like I was hoping it would.

"I can hardly believe this is only our first round.

"Thank you for such a great white paper, I can't wait to publish it!"

Samer Saab, President, eXplorance in Montreal


This white paper explores seven factors that will keep kids coming back to a virtual world...





   

"Our first white paper turned out bigger and better than we ever expected. And working with you was a breeze.

"You understood what we were trying to achieve... and helped us to achieve it with a thoroughly professional white paper."

David Holifield, President, interFUEL interactive in Ventura, CA


This white paper shows why local retailers must market to new residents in their area...





   

"We've had nothing but positive response to this white paper. We've been told it's the strongest marketing piece we have, because it's so factual.

"We loved the way you tracked down some hard-to-find research, and developed the charts that tell the story at a glance. Let's keep in touch."

Jay Siff, CEO, Moving Targets in Perkaskie, PA


This white paper explains a unique software instrumentation technology...






   

"I wanted to tell you how pleased I am with how this white paper came out.

"I know it was a difficult one, but you did a spectacular job... taking very technical information and delivering it in an easy-to-understand way.

"Thanks again: it was a real pleasure working with you."

Judy Schramm, JMR Consulting, Alexandria, VA


I did all the research for this white paper about a network appliance in a one-day site visit...





   

"We couldn't be happier with the results! It was like you'd been sitting with us for a whole year while we did our planning, instead of just one day.

"You grasped exactly the message we wanted to send. Everything you did is solid and bang-on!"

Laura Kittner, Marketing Manager, Multi-Laser Solutions in Brockville, ON


I edited a dozen white papers and application stories on machine vision for this vendor...





   

"When refreshing our Web site, we realized many pieces written by our technical people needed polishing.

"Thanks for handling the job with speed and precision. You tightened up the copyand hit your estimated schedule and fee right on."

Kirk Petersen, Director, Marketing & Communications for Coreco Imaging (now Dalsa) in Montreal


This special report helped a young software company outsell its much larger competitors...





   

"This is a must read for companies failing to get the most out of their ERP system.

"It gets right to the heart of explaining how bar code technology can help companies get or maintain a competitive edge."

Larry Roberts, President, AIM USA trade association


This white paper explained the need for middleware with Oracle Applications...






   

"As VP of Marketing, Gordon worked on a white paper for Connectware in 1997.

"It got results and saved our sales force a lot of time. And it even won an award for technical communication.

"Gordon was our secret weapon for creating marketing materials that got results!"

Normand Pigeon, President, AppsGo in Montreal




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