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• Affordable graphics for a white paper
• Book review of "Crafting White Paper 2.0" [NEW]
• Book review of "The White Paper Marketing Handbook"
• Book review of "Writing White Papers"
• Designers: how NOT to format a white paper [NEW]
• FAQ on white papers [UPDATED for 2010]
• For best results, don't rush a white paper
• Free places to publish a white paper
• How many white papers are "enough?"
• How to "clone" a white paper for multiple audiences
• How to generate leads with a white paper: tips
• How to refresh a white paper
• How to write a white paper as tips
• How to write a white paper for multiple audiences
• How to write a white paper title
• Six deadly diseases of white papers
• Six more deadly diseases of white papers
• What's the diff between a white paper and a case study? [NEW]
• When is a white paper NOT a white paper?
• White paper FAQ [UPDATED for 2010]
• White paper success story: Vircom
• Who needs white papers, anyway?
• Why not use hype in a white paper?
• How to get customers to agree to a case study
• How to get the best bang from your case study
• What's the diff between a white paper and a case study? [NEW]
• Why are case studies so powerful?
• 11 secrets of how to write effective copy, from a master
• How to write copy that gets double the response
• Why not use hype in a white paper?
• Why you should write in small bursts of time
Would you like any of these articles on your site or in your publication? I'm happy to share them with you.
Just let me know by phoning (705) 842-2428 Eastern or e-mailing gordon@thatwhitepaperguy.com. I'd like you to include the following blurb at the end of the article:
"That White Paper Guy" is Gordon Graham, an award-winning writer with 30 years in technology.
For more tips and advice on how to write white papers, visit www.thatwhitepaperguy.com.
All my content on this site is protected by international copyright laws and all my rights are reserved. Please ask; don't steal.
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