How-to tips and best practices on white papers
Click on any category to see tips on that topic:
• Getting started with white papers
Getting started with white papers?
Take off on the right foot!
Check out these helpful articles:
1. White Paper FAQ (Frequently Asked Questions)
2. How to generate leads with a white paper:
tips from TechTarget
3. White Papers For Dummies cheat sheet [NEW]
4. How to pick the perfect flavor for your next white paper:
a 15-page special report
5. How to plan a problem/solution white paper
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White paper planning
- What is a white paper, anyway?
- An idea-generating machine for white papers
- Does your company need a white paper?
- Finding a white paper topic [NEW]
- For best results, don't rush a white paper
- For white papers, size does matter
- Four wild beasts that white paper writers must tame
- How I sold $20 million of software with a "special report"
- How to pick the perfect flavor for your next white paper: a 15-page special report
- How to plan a numbered list
- How to plan a product backgrounder
- How to plan a problem/solution white paper
- How to structure a problem/solution white paper: a 4-part series
1: Frame with a nasty problem
2: Demolish the competition
3: Recommend a generic solution
4: Include a buyer's guide
- Know your audience for a white paper
- Let the writers write
- Must-do #1: Hold a kickoff call
- Must-do #2: Create an executive summary
- Must-do #3: Wrap up the project properly
- Six success factors for white papers
- Three strikes against thought leadership
- White paper success story: Vircom
- White papers vs blog posts
- White papers vs brochures
- White papers vs case studies
- White papers vs e-books
- White papers vs press releases
- When is a white paper NOT a white paper?
- Video and slideshare white papers: Do they work?
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White paper research
- Footnotes for white papers 101
- Footnotes or endnotes? [NEW]
- How to evaluate white paper sources
- How to record white paper interviews
- How to work with a white paper researcher [NEW]
- Tips on interviewing executives for white papers
- Tips on white paper sources [NEW]
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White paper writing
- 3 keys to readable white papers [NEW]
- 5 tips on writing better bullets
- Finding a white paper topic [NEW]
- Footnotes for white papers 101
- Footnotes or endnotes? [NEW]
- For white papers, size does matter
- How to "clone" a white paper for multiple audiences
- How to create a white paper style guide
- How to make an effective call to action
- How to pick the perfect flavor for your next white paper: a 15-page special report
- How to refresh a white paper
- How to tell a story
- How to use a case study in a white paper
- How to write a white paper as tips
- How to write a white paper for multiple audiences
- How to write a white paper by the numbers
- How to write a white paper for translation
- How to write a white paper title
- How to write a white paper with Google Docs
- Six deadly diseases of white papers
- Six more deadly diseases of white papers
- Tips on using voice recognition for white papers
- Using innovative software to enhance the writing process [NEW]
- What is a white paper, anyway?
- Why not use hype in a white paper?
- Why you should write in small bursts of time
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White paper design
- Affordable graphics for a white paper
- Designers: how NOT to format a white paper
- White paper makeover: Make every page count
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White paper promotions
- Does your company need a white paper?
- Don’t give leads to sales too soon [NEW]
- Free places to publish a white paper
- How many white papers are "enough?"
- How I sold $20 million of software with a "special report"
- How to generate leads with a white paper:
tips from TechTarget - How to make an effective call to action
- How to write a killer landing page
- Promoting a white paper for maximum impact [NEW]
- White paper success story: Vircom
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Tips on case studies
- Case studies: The 7 biggest blunders [NEW]
- How to get customers to agree to a case study
- How to get the best bang from your case study
- How to write a customer story for beta software
- How many case studies are "enough?"
- How to use a case study in a white paper
- White papers vs case studies
- Why are case studies so powerful?
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Web editors and online publishers
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"That White Paper Guy" is Gordon Graham, author of White Papers For Dummies. For more tips and best practices on white papers, visit http://www.thatwhitepaperguy.com
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