Get on the path to success, with white paper coaching
by Gordon Graham, That White Paper Guy
So you landed a white paper to write.
Great news! Now what?
If you're an experienced writer who needs help getting started—or finishing up—a white paper, you may be ready for some coaching.
It takes most people years of study and practice before they can write effective white papers.
That's where I come in: a devoted white paper writer who has won 14 writing awards and taught at two universities. I've also done in-house training at companies including Cisco, Ericsson and Sprint.
Now I'm ready to be your personal white paper trainer.
You'll save years of struggle with my coaching
When you engage me as a coach, I will:
• Reveal my time-tested process for planning, creating, reviewing and designing white papers
• Guide you step-by-step through your next white paper
• Provide generous comments on your drafts
• Help you learn effective page formatting
• Answer all your questions by phone or e-mail
• Share tips and techniques that took 15+ years to learn
• Point out the common pitfalls that trip up many writers
• And best of all, set you firmly on the path to success in writing white papers.
What they're saying about my coaching
![]() |
| "I particularly appreciated you taking me step-by-step through my 'buzz piece' from research to completed draft... "You were aways positive in your comments—and funny too! You took a lot of time over this, and I appreciate that. |
"All told, your coaching delivered everything you promised." — Simon Rudge, B2B copywriter in London UK |
||
![]() |
| "As a seasoned copywriter, reaching out for help was not easy... "When I needed some last-minute guidance on a rather large project, your quick action exceeded my expectations. |
"You are a true gem. I can't thank you enough." — Jill Kersey, B2B copywriter in San Francisco area |
||
![]() |
| "Thanks much for an informative, inspiring and encouraging session. "I feel like the investment I’m making in your coaching is already paying huge dividends." |
— Mark O'Keefe, award-winning journalist and now content marketing consultant in Washington, DC |
||
Three levels of coaching: Silver, Gold and Platinum
As with many coaches, you can choose from three levels of commitment, each priced accordingly.
Please remember: My coaching is NOT about building a writing business. My coaching is on how to complete an excellent white paper when you have a project in hand.
Coaching isn't for everyone. I can only coach those who I feel have the writing experience and commitment to benefit from my time.
To find out more...
You can check out my versatile experience or scan through my client list and samples and testimonials.
When you're ready to discuss what you need in a white paper coach, call me at +1 (705) 842-2428 Eastern or e-mail Gordon@ThatWhitePaperGuy.com








