That White Paper Guy’s Fees

How much does a white paper cost?

According to the biggest industry survey ever taken, it costs $5,000 to $7,000 to hire an experienced white paper writer.¹

Sure, you can find a writer for less. But can you afford to gamble on an unproven beginner?

Consider what a truly effective white paper can do:

  • Generate lots of high-quality leads
  • Create buzz around your new product or service
  • Pull in millions of dollars in $ales you might never land without it

Long after the bills are paid and forgotten, an effective white paper will still be working hard for you.

That’s why hiring a seasoned pro to help with your white paper is a smart investment.

Graphic of red arrow going up in year 2015

Benefit from my many years of experience

After working on 223 white papers since 1997, I’ve learned how to plan, create and market highly compelling white papers.

I even “wrote the book” on the subject, with the well-reviewed White Papers For Dummies. And I’ve been called “the reigning guru of white papers”² and even “the top white paper expert in the world.”³

You can benefit from my experience by hiring me to:

  • Develop a detailed plan for your white paper
  • Create content far better than “industry standard”
  • Advise you on effective white paper promotions

In all these ways, I can be “that white paper guy” who makes sure your next white paper get results.

Click on any service for more details:
Planning a successful white paper
Creating a compelling white paper
Writing powerful case studies


Planning a successful white paper

Everything starts with a plan, and I never do a white paper without one. The process I’ve developed is so powerful, it’s a required first step for all my clients.
Fee: $975
Deliverables: A detailed plan, covering everything you need to give your white paper a solid foundation:

  • Your goals(s)
  • Your target audience(s)
  • The perfect flavor, either a backgrounder, numbered list or problem/solution
  • The recommended call to action
  • Your target keywords and search terms
  • An official list of reviewers
  • Likely sources for further research
  • A high-level overview of the content
  • Recommended design guidelines
  • realistic schedule to complete the project
  • My firm quote to complete the project

With your plan in hand, you can either hire me, look for another writer, or use in-house resources to create your white paper.
Turnaround: About two weeks
Terms: Payable in advance before I start
Guarantee: Your satisfaction is guaranteed.
To discuss planning your next white paper, call me at (705) 842-2428 Eastern or drop me an e-mail

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Creating a compelling white paper

You’re in good hands with my proven process for creating successful white papers, field-tested with 223 white papers for clients from giant Google to tiny startups, plus many smaller firms with big ideas.

Fee: Depends on complexity, research and deadline, generally $6,000 to $8,000

  • Draft Executive Summary for comments
  • Top-quality text with tables, pull quotes and footnotes
  • Business-quality graphics
  • Business-quality page design in Word
  • Reviewer’s checklist to keep reviewers on track
  • Revisions to incorporate comments (generally 2)
  • Complete bundle of sources you can spot-check
  • Design tips for your designer OR
  • Design option: Professional design and graphics available for an added fee

Turnaround: Now booking for September 2015
Terms: 1/3 payable in advance before I start, 1/3 on delivery of first draft, 1/3 on final delivery
Guarantee: Your satisfaction is guaranteed.

To discuss writing your next white paper, call me at (705) 842-2428 Eastern or drop me an e-mail

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Writing powerful case studies

Nothing is as powerful as an extended testimonial from a happy customer. I’ve written hundreds of case studies for clients like Autodesk, Google, Intuit and many more companies.

Just point me at your client, and you’ll get top-notch, magazine-quality stories with little effort from your team, and an ultra-light footprint on your client’s time.

Fees: $1,800 for one, discount for a group of 2+
(800 to 1,250 words each); plus $300 research fee for each new product or service covered


  • Transcript of client interview
  • 2 to 3-minute MP3 of best sound bites from client
  • Magazine-quality story with quotes and quick summary
  • Revisions to incorporate your comments (generally 2 drafts)

Approvals: You handle client approvals, and I incorporate all comments
Graphic design option: Professional design available for an added fee
Turnaround: Now booking for September 2015
Terms: For new clients, 50% payable in advance, 50% on final delivery
Guarantee: Your satisfaction is guaranteed.

To discuss your case study requirements, call me at (705) 842-2428 Eastern or drop me an e-mail

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1: White Paper Writer Industry Report, March 2007
2: Author Peter Bowerman, July 2013
3: American Writers and Artists Institute, May 2012