Step 3: Reach your target audience with powerful marketing
by Gordon Graham, That White Paper Guy
Most writers don't understand marketing.
After all, most writers have never worked in sales or marketing.
I'm different. I was VP Marketing for a fast-growing tech company (NOT a dot-com), where I commissioned white papers that helped us sell millions of dollars worth of software and services—and eat the lunch of much larger competitors.
I've been on your side of the desk as a marketing manager, and I know the pressures you're under.
So I really want the white paper we work on together to make a big splash... not sink like a stone.
I realize that Step 3—marketing the finished white paper—can make or break the success of our project.
So when you hire me to create your white paper, I don't just send in my draft and call it a day.
I take the final step to help our project succeed. For no additional charge, I include several powerful bonuses:
• A copy platform to sum up the key messages of the white paper, and dramatically shorten your time to prepare a landing page, press release, blog posts, and Tweets about this white paper
• A worksheet of 30+ promotional tactics to make sure you've thought of all your options
• A 30-minute telephone consultation to answer any questions about marketing your white paper
All these elements are designed to save you $$$ and get better results than if you had to do all this by yourself.
No other white paper writer does that.
So when you're ready to join forces to develop a compelling white paper that gets noticed and gets results, call me at +1 (705) 842-2428 Eastern, or e-mail Gordon@ThatWhitePaperGuy.com
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