Step 1: Engineer your white paper for success, with a detailed plan
by Gordon Graham, That White Paper Guy
Every minute spent planning saves 10 minutes on execution.
That's what time-management experts like Brian Tracy say.
For white papers, it's even more critical.
Without an effective plan, your white paper has a poor chance of attracting leads, building recognition or generating an acceptable ROI.
As a former marketing executive, now an award-winning writer with 170+ white papers under my belt, I've seen this happen too many times.
That's why I start every white paper with a detailed plan.
That's not an option. Planning is so powerful that I've made it a mandatory first step for all my clients.
To develop this plan, I pull together all the stakeholders involved in your white paper to pinpoint:
• Your prime goal(s) for the document
• Your target audience(s)
• How your white paper fits into your sales cycle
• The recommended call to action
• Your target keywords and search terms • The perfect flavor for your white paper:
backgrounder, numbered list or problem/solution
• A high-level overview of the recommended content
• An official list of reviewers
• Likely sources for further research
• Recommended page design guidelines
• A realistic schedule to complete the project
• My firm quote for completing your project
Then I deliver a multi-page plan that spells out all these details, along with my personal recommendations.
Nailing down all this in advance—and having a clear consensus from all your stakeholders—helps engineer your white paper for success.
Effective planning has many benefits
For only $975 my planning service gives you a rock-solid foundation for your next white paper.
Consider the many benefits.
You boost the odds of achieving your goals:
• generating juicy leads
• creating a buzz around your new product
• closing more business.
You dramatically lower the risk of embarassment from releasing a document that reflects poorly on your firm.
Plus, you get my decades of experience pointing out all the common pitfalls to avoid and best practices to follow.
With your plan, I'll include my firm quote for following your plan to create your actual white paper.
You can either hire me, look for another writer or use in-house resources to create your white paper.
In the long run, your investment in planning will actually save you $$$ and guarantee better results than if you try to short-circuit this process.
Take the next step... today!
Whenever you're ready to discuss planning your next white paper, call me at +1 (705) 842-2428 Eastern, or e-mail Gordon@ThatWhitePaperGuy.com
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