Already done a first draft?
Now need a pro to finish it up?
That's where I come in.
An award-winning editor who knows how to make a good draft even better, I can:
- Suggest a more dynamic title
- Add an executive summary
- Add a powerful call to action
- Support your assertions with added research
- Make the text more crisp, clear and compelling
- Eliminate any jargon, buzzwords or hype
- Improve the readability, with measurable results
- Provide professional-caliber graphics, if needed
- Provide attractive page design, if needed
Best of all, you will save time and get better results than if you tried to do all this yourself.
Case study:
Rick Maurer, change consultant
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Rick Maurer is a seasoned advisor to executives leading change and a published author. He wanted a white paper based on the new edition of his book, "Beyond the Wall of Resistance." Rick already had a first draft packed with great ideas. Now he was looking for help to finish it up. |
I suggested a light copyedit, more graphics, an engaging page design, and an effective call to action. Rick gave me the go-ahead... and was delighted with the results.
"It would be hard to overstate the quality of Gordon's work, and just how easy it is to work with him," says Rick.
"He made sure he understood the audience I was trying to reach, and targeted all our revisions directly to that group.
"The first person I showed the final white paper to said, 'Wow!' I agree. I made a great choice working with him."
If you're looking to transform a first draft into a polished white paper that gets wows! from your prospects, call me at (705) 842-2428 Eastern, or e-mail Gordon@ThatWhitePaperGuy.com
I'll be happy to talk over your project.
