White paper tips from Vircom

by Gordon Graham, Editor, SoftwareCEO

Here is a quick summary of the 14 tips on white papers from the Vircom success story.

♦ White paper tip #1: Don't make a sales pitch

♦ White paper tip #2: Pick an intriguing subject

♦ White paper tip #3: Do your own research

♦ White paper tip #4: Tell it like it is

♦ White paper tip #5: Use due diligence

♦ White paper tip #6: Build a convincing case

♦ White paper tip #7: Design to enhance content

♦ White paper tip #8: Write and edit tightly

♦ White paper tip #9: Work out clear diagrams

♦ White paper tip #10: Get the right skills

♦ White paper tip #11: Invest enough time

♦ White paper tip #12: Promote white papers to the press

♦ White paper tip #13: Don't just copy the rest

♦ White paper tip #14: Use white papers to stretch your marketing budget