Posts by Pauline Clark
Where to find stock photos for white papers and B2B marketing
At That White Paper Guy, we really like using stock photos, both in white papers and in our social media. When you find realistic-looking stock photos, they can retain readers who would otherwise be put off by a wall of gray text. To help you make your content more interesting, we’ve done some research on the…
Read MoreJournalists, consider writing B2B content
Journalism today is a classic “red ocean.” That means too many fish and not enough food. There’s blood in the water from all that competition, and all those kills. How did it get that way? According to this article in The Atlantic, U.S. print advertisers spent $45 billion in 2003. Ten years later, they spent only $19 billion.…
Read MoreTech writers, consider writing B2B content
Technical writing today is a sea of uncertainty. For tech writers fighting for jobs, it’s like trying to stay afloat in a turbulent sea. And there’s blood in the water, with too many fish fighting over too little food. That’s called a “red ocean.” How did tech writing get this way? All this uncertainty flows from a…
Read MoreWhy we’re using Pinterest for white papers
You see “Pinterest” and you’re about to leave this page. Don’t do it. Pinterest is not just for recipes, crafts, or home decorating. We think Pinterest is the perfect place to show off B2B white papers. That’s why we started our own Pinterest board here. And this post explains what we’re doing, and why. What is Pinterest?…
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