How can I help with your next white paper?
Whether you’re a B2B marketer or a content writer, you can benefit from my experience. I’ve learned a lot, working on white papers for clients all over the world. Now you can get my help with your next project… avoid all the common pitfalls… and publish a white paper that gets results. My unique services…
Read MoreWhite Paper World 41: May 9, 2024
Quick tip: Get to the point Fresh content: White papers and… pickleball?! April Book Winner: Alison Bell Ashley Just for fun: How to catch a big wave Listen to the audio of this issue in about 18 minutes: Quick tip: Get to the point 1 minute read. NO ONE IS WAITING ON THE EDGE OF…
Read MoreWhite papers and… pickleball?!
How could any two things be more different? 4-minute read. I MEAN, ONE’s A BUSINESS DOCUMENT and the other’s the fastest-growing sport around. But what if these two really do have something in common? So here’s another in my lighthearted series of unlikely comparisons: six ways white papers are like pickleball. White papers and…
Read MoreWhite Paper World 40: April 25, 2024
Shun the TIONs: Part deux Guest tip: Excise the IZEs! Mini-review: The Elements of Technical Writing This just in: Netline 2024 report on B2B content Book Giveaway Extended: I want some more bad advice! Listen to this issue in 8.5 minutes: Shun the TIONs: Part deux My Quick Tip in the last issue advised…
Read MoreRecommended books on white papers (and everything else)
Here are the books I highly recommend for any B2B writer or marketer. My favorite books have given me so much: A quick reference as I worked Wise guidance on thorny issues of style or form A shot of inspiration when I needed it most I keep all these titles within easy reach on my bookshelves. And I…
Read MoreGuest tip: Excise the IZEs!
The tendency to add IZE to nouns is an old story in English. The practice has been going on for centuries. Apologize was born before 1600, and criticize appeared in Shakespeare’s day. Revolutionize came along before 1800; burglarize first appeared in the 1870s. Edwin Newman, in his book A Civil Tongue, suggests that by adding…
Read MoreWhite Paper FAQ (Frequently Asked Questions)
When I first started writing white papers 25 years ago, I looked all over for a FAQ. When I couldn’t find one, I decided to write one myself. Over the years, I’ve kept adding to it, until today when it covers 36 questions. This is undoubtedly the most detailed, most thorough FAQ on white papers…
Read MoreQuick tip: Shun the TIONs!
2.5 minute read. 3.5 minute listen. I see them all across the nation, to my total consternation: puffed-up words that end in TION. Too many people play this game of word puffery. You just add TION to any verb, and “poof!” it turns into a noun. But in my book, that’s going in the wrong…
Read MoreWhite Paper World 39: April 12, 2024
Quick tip: Shun the TIONs! Still relevant: My 2014 interview in Huffington Post [with samples] Still irrelevant: Some poor advice on white papers April Book Giveaway: Send me bad advice Listen to this edition (10 minutes total): Quick tip: Shun the TIONs! 2.5 minute read. 3.5 minute listen. I see them all across the nation,…
Read MoreWhite papers and… making your own beer?!
At first glance, white papers and home brewing don’t have much in common. But there are some surprising similarities. To start, consider the clear, sparkling style of a well-written white paper. Doesn’t that remind you of the crisp, refreshing taste of an ice-cold beer? Beyond that, here are five more parallels between creating a white…
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