A few of my favorite things; a look back at 2017
Here’s a few of my favorite things from 2017. After all, there’s more to life than white papers. One of the habits of highly effective people is to “sharpen the saw.” That means taking time off to refresh and renew yourself. [Tweet “Take time off to refresh and renew; you can start with some of…
Read More11 ways to grab attention with a white paper
What are some tips and tricks for grabbing a reader’s attention with a white paper? I recently answered that question on Quora. There are many things you can do to help get a white paper noticed, ranging from the cover to the structure to how you write the content. Here’s a more detailed answer, expanded…
Read More16 possible ways to structure a white paper
You’ve probably heard my concept of the three “flavors” of white papers. But within these three, there are many different ways to organize a white paper. Here are 16 possibilities, which I’ve extracted and expanded with thanks from one of my favorite books, Presenting to Win by Jerry Weissman. Weissman is a former New York…
Read MoreHow to get great reviews for your white paper
Every white paper gets reviews, often by numerous people. But these reviews aren’t always helpful. To gain an effective review, a white paper writer or sponsor sometimes needs to take reviewers by the hand and give them a little guidance. This article includes five tips, plus a reviewer’s checklist you can download and circulate to your…
Read MoreMetadata: the best-kept secret in white paper SEO
Did you know: Three simple habits can instantly boost the SEO of your white papers? A client from a huge firm confided that their white paper downloads increased 16X after she started doing what I’m about to share with you. Read on to learn some exciting but little-known secrets about SEO and white papers. To…
Read More10 tips on writing from Alexander Green
Last fall I had the pleasure of attending the AWAI 2016 Bootcamp in southern Florida. What a fantastic event! What’s not to like about a meet-up of 450 writers in an ocean-side town that has October temperatures reaching almost 90 degrees? And what a powerful opening keynote by Alexander Green who provided many inspiring tips on writing. If…
Read MoreThe best of That White Paper Guy in 2016 (for writers)
2016 was a busy and productive year for all of us at That White Paper Guy. We wrote white papers on everything from self-driving cars to post-surgical infections, getting close to a company total of 250. And we continued to shared lots of tips on how to create successful white papers of your own. This website: bigger…
Read MoreThe best of That White Paper Guy in 2016 (for marketers)
2016 was a busy and productive year for all of us at That White Paper Guy. We wrote white papers on everything from self-driving cars to post-surgical infections, getting close to a company total of 250 projects. And we continued to shared lots of tips on how to create successful white papers of your own. This website:…
Read MoreHow writing a white paper is like attending a dinner party
Imagine you’re invited to a dinner party with your boss. Think of your current white paper client as “your boss.” You arrive late, make a quick apology and take your seat. The others are already engaged in a deep discussion that sounds interesting and important. You think, “I need to say something impressive soon. After all,…
Read MoreGet faster approvals from your B2B clients
This recent article on getting faster approvals from your B2B clients caught our eye. It’s an excellent follow-up to our recent post on 9 tips for how to be a great client, so we asked permission to republish it. Many corporate writers go crazy with what’s known as the “approval process.” A more accurate title might be the “disapproval process” where…
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