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White paper writer tip #3: Plan your work

Remember the old chestnut to “plan your work, and work your plan?” That certainly applies to white paper writers. Why? Just consider most other professions. Does a surgeon go into the operating room—without reviewing the patient’s chart? Does a golfer tee up his first drive in the U.S. Open—without playing a few rounds on the…

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4 lessons copywriters must unlearn to write white papers

Copywriters can definitely write effective white papers. You just need to unlearn a few things first. As a copywriter, you already have many skills you can apply to writing white papers. You likely know how to: Do research Interview experts Write smoothly Meet short deadlines Handle reviews and comments To succeed at writing white papers, you…

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Copywriting vs content writing

Here’s a question I got recently: Is copywriting any different from content writing? That’s a great question. Here’s my answer, some lively comments, and an update I posted after thinking about this some more. I was fortunate to learn my craft while writing for traditional magazines. From 1985 to today, I’ve written close to 1,000 magazine…

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A look back at 2015 | That White Paper Guy

We covered a lot this year in our quest to help you create compelling white papers. To give you a quick review, we’re highlighting the best of the bunch.   That White Paper Guy’s website We’ve been sharing articles every two weeks on our website, www.thatwhitepaperguy.com. We’ve found you love to see real-world examples from our portfolio,…

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How to get hired to write a white paper

businessman holding money and a clock

Are you looking for work as a white paper writer? Think about this from your client’s point of view.  Why should they hire you? Your answer can help you create your ideal customer avatar or persona… and land more business. In fact, most white paper clients have to consider three basic trade-offs: Time or money Writing experience or domain knowledge Full-service or text-only Knowing where…

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How to hire a white paper writer

If you’re looking for a white paper writer, how do you find one? Don’t just rush to Google “white paper writer.” Instead, take a minute to consider three trade-offs to help zero in on the perfect writer for you. Are you looking more for one or the other of these three questions: Save time or…

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Marketers: To get more from your white papers, repurpose

So you’ve hired a B2B copywriter to create a white paper for your firm. How can you get more from your investment? Simple: Repurpose your white paper into multiple formats. Having essentially the same material available in different formats gives your company more “kicks at the can.” In other words, more chances to engage prospects.…

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The best of That White Paper Guy

infographic on 3 flavors of white papers from White Papers For Dummies

Looking for tips and tricks on white papers? Let’s review some of the free resources available from That White Paper Guy.  An infographic, an FAQ about white papers, recommended books, close to 100 easy-to-search articles, our LinkedIn group, and even a crash course in writing B2B content — we’ve got plenty for you to explore. Download our white paper infographic…

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