White Paper Writing
3 lessons journalists must unlearn to write white papers
If you’ve ever worked as a journalist, you can likely write effective white papers. As a journalist, you already have many skills you can apply to writing white papers. You can write crisply and clearly. You know how to tell a story using facts and quotes. And you can meet deadlines and work with editors…
Read More4 lessons copywriters must unlearn to write white papers
Copywriters can definitely write effective white papers. You just need to unlearn a few things first. As a copywriter, you already have many skills you can apply to writing white papers. You likely know how to: Do research Interview experts Write smoothly Meet short deadlines Handle reviews and comments To succeed at writing white papers, you…
Read MoreCopywriting vs content writing
Here’s a question I got recently: Is copywriting any different from content writing? That’s a great question. Here’s my answer, some lively comments, and an update I posted after thinking about this some more. I was fortunate to learn my craft while writing for traditional magazines. From 1985 to today, I’ve written close to 1,000 magazine…
Read MoreHow to repurpose a white paper by creating tweets
Here’s how to repurpose a white paper by creating tweets from the actual document. This is part 6 of our ongoing series on how to repurpose a white paper. You can find links to the first 5 parts of our series at the end of this article. We don’t think of social media as “content.” Rather, it’s a…
Read MoreHow to repurpose a white paper by creating a landing page
Here’s how to repurpose your white paper by creating a landing page. This is part 5 of our ongoing series on how to repurpose a white paper. You can see the other parts here: Part 1 on the original white paper Part 2 on repurposing as a press release Part 3 on repurposing as a set…
Read MoreHow to repurpose a white paper into a slide deck
Here’s how to repurpose a white paper into a slide deck. This is part 4 of our ongoing series. For other posts in this series, see the links at the bottom of this post. A slide deck makes a good companion to any white paper, since the two are so different. For example, you can use…
Read MoreHow to repurpose a white paper into blog posts
Here’s how to repurpose a white paper into blog posts, part 3 of our ongoing series. See part 1 on the original white paper. See part 2 on repurposing that as a press release. A set of blog posts can work well with a white paper, as the two forms complement one another nicely. For example, blog posts are a…
Read MoreHow to repurpose a white paper into a press release
Here’s how to repurpose a white paper as a press release, part 2 of our ongoing series. See part 1 on the original white paper. A press release can be one of the easiest pieces to spin off, once you get familiar with the form. Why bother doing press releases? There are many good reasons to…
Read MoreHow to repurpose a white paper into 5 other formats
Want to know how to repurpose a white paper? Reduce, reuse, recycle. That’s a great mantra for stretching your resources and creating less trash. Did you know you can apply this mantra to your next white paper? The 3 R’s for white papers Creating a white paper takes a big investment of time and resources. Here’s…
Read MoreHow to get hired to write a white paper
Are you looking for work as a white paper writer? Think about this from your client’s point of view. Why should they hire you? Your answer can help you create your ideal customer avatar or persona… and land more business. In fact, most white paper clients have to consider three basic trade-offs: Time or money Writing experience or domain knowledge Full-service or text-only Knowing where…
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