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16 possible ways to structure a white paper

book-cover-presenting-to-win

You’ve probably heard my concept of the three “flavors” of white papers. But within these three, there are many different ways to organize a white paper.  Here are 16 possibilities, which I’ve extracted and expanded with thanks from one of my favorite books, Presenting to Win by Jerry Weissman. Weissman is a former New York…

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