Click on any category:
- Getting started with white papers
- White paper planning
- White paper research
- White paper writing
- White paper design
- White paper promotions
- Case study tips & tactics
- Book reviews (recommended titles)
- Getting started with B2B content writing
Getting started with white papers?
Check out these helpful articles:
- White Paper FAQ (Frequently Asked Questions)
- How to generate leads with a white paper:
tips from TechTarget
- “King of Content” infographic
- White Papers For Dummies cheat sheet
- How to pick the perfect flavor for your next white white paper: a 15-page special report
White paper planning
- What is a white paper anyway?
- 3 strikes against thought leadership
- 4 wild beasts that white paper writers must tame
- 6 success factors for white papers
- An idea-generating machine for white papers
- Does your company need a white paper?
- Finding a white paper topic
- For best results, don’t rush a white paper
- For white papers, size does matter
- How I sold $20 million of software with a “special report”
- How to pick the perfect flavor for your next white paper: a 15-page special report
- How to plan a numbered list
- How to plan a product backgrounder
- How to plan a problem/solution white paper
- How to structure a problem/solution white paper: a 4-part series
- Know your audience for a white paper
- Let the writers write
- Must-do #1: Hold a kickoff call
- Must-do #2: Create an executive summary
- Must-do #3: Wrap up the project properly
- White papers vs blog posts
- White papers vs brochures
- White papers vs case studies
- White papers vs e-books
- White papers vs press releases
- White paper success story: Vircom
- When is a white paper NOT a white paper?
- Video and slideshare white papers: Do they work?
White paper research
White paper writing
White paper design
White paper promotions
Case study tips & tactics
Book reviews (recommended titles)
I highly recommend all the titles listed here, and you can read why in these mini-reviews.
- Crafting Whitepaper 2.0
- No Time Marketing
- The White Paper Marketing Handbook
- White Papers For Dummies
- Writing White Papers
- Yahoo Style Guide
Getting started with B2B content writing
Web editors and online publishers
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“That White Paper Guy” is Gordon Graham, author of White Papers For Dummies. For more tips and best practices on white papers, visit https://www.thatwhitepaperguy.com
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