To be an effective white paper writer, you must find good sources to back up your argument.
But what if you locate what seems like a great source, but you can’t afford to access it?
What if you find a market study with a price tag of $4,995? Or a promising article you can’t download without subscribing to an academic journal for hundreds of dollars?
How can you legally see and quote from a source you can’t afford to access?
Here are five possible workarounds you can try.
Workaround #1: Continue Googling
Once you have the precise title you’re looking for, try Googling that exact name. And don’t stop on the first page of search results; look through the first three pages or so.
You just might find the whole report ready to download!
It’s amazing, but sometimes a partner loads a research report on their own website for their own visitors.
Listen, I’m not condoning any fly-by-night site set up to pirate copyrighted material. (I’ve found my book White Papers For Dummies online at a few sites!)
Some research is sponsored by vendors or partners, who can legally release it for their own purposes. It’s a long shot, but I sometimes find exactly what I’m looking for this way.
Workaround #2: Look for a press release
Many commercial publishers issue press releases that highlight all the key nuggets of their reports. Press releases are free and you can quote from them without cost or permission.
Here’s how you could quote and footnote a press release without buying the whole report:
According to a recent report from Acme HR Metrics, 2 out of 3 IT staffers wear out-of-fashion shoes, ties, and jackets. At least half sport unkempt facial hair and glasses right out of the 80s.* Poor fashion sense is costing staffers juicy work assignments and even promotions.¹
1: “Poor fashion sense holds back 67% of IT workers: survey,” press release from Acme HR Metrics, 29 March 2016.
Workaround #3: Quote a secondary source
Magazines, blogs, and journals often quote from reports sent to media outlets. Then a journalist may write an article that sums up all the key findings.
In that case, you can use the key factoids you need, introduce them with an in-text reference, and footnote the secondary source.
Here’s how you could quote and footnote a published article without seeing the original report:
InfoWorld recently reported on a survey that revealed 67% of IT workers dress like nerds, complete with scuffed shoes, fly-away beards, and glasses left over from the 80s. Poor fashion choices cost these staffers dearly in promotions and raises.²
2: “Dirty shoes? Geeky glasses? Kiss that promotion goodbye, says survey,” InfoWorld, 7 April 2016, p. 4.
Workaround #4: Use a library with access to databases
Though I no longer live in Toronto, I’m still a member of the Metro Toronto Reference Library. This is a stupendous resource for any researcher.
My library card costs me less than $100 a year and gives me online access to hundreds of journals. That card pays for itself every time I download three or four journal articles I would otherwise never see.
Many college graduates can get free—or very low-cost—access to top-notch research libraries.
Check it out with your alma mater; it’s worth it!
Workaround #5: Just ask
As teachers say in every kindergarten class in the land, “Use your words. Ask for what you want.”
Why not try asking a report publisher or editor for access to the executive summary or an excerpt?
Or ask for a brief interview of 15 minutes to discuss the specific topic you’re writing about.
For example, I had one editor bend over backwards, faxing me several pages from an article he’d researched that was perfect for a white paper I was writing for a healthcare client.
I wasn’t a subscriber, but he was a helpful person who went to a lot of trouble: going through his back copies, scanning the article twice (the first time it wasn’t readable) and emailing me PDFs. And he did it all late Friday afternoon after quitting time.
So you never know. They might say yes.
Here’s how you could quote and footnote a telephone interview with the editor of a report:
Dress for success? They’d rather not. The fourth annual survey of job prospects for IT workers from ACME HR Metrics revealed that a majority of those who hire IT workers (67%) admit fashion choices are a factor in choosing candidates for promotions and special assignments. Ill-advised choices include ratty running shoes, messy hair and beards, and outdated clothing.³
3: Jackie Bird, editor, Acme HR Metrics, telephone interview, 30 March 2016.
Information wants to be free—not!
Useful information is worth paying for.
That’s why I totally disagree with the silly notion that “information wants to be free.”
Information doesn’t “want” anything; it’s people who want something for nothing.
This quote comes from Stewart Brand, founder of the Whole Earth Catalog, a compendium of everything cool and eco-friendly that appeared in the late 1960s.
And his full quote is seldom given. Here it is:
“On the one hand, information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life.
“On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time.
“-lSo there’s an ongoing tension between those who assemble information and those who use information.”
That tension is getting more and more intensified, as Brand predicted.
What’s a reasonable price?
I believe there are reasonable costs for information and reasonable policies for accessing it.
I will cheerfully shell out $8 for an article from an esteemed source like the Harvard Business Review. Especially when I can read it online and I know it includes a quote I can use in a white paper.
I don’t even expense that to my client.
But there’s no way I’m paying $35 a pop for journal articles I can’t see in advance. That means risking hundreds of dollars to check out a crop of articles that may not yield anything I can use.
If I can’t access a source through the workarounds listed above, I’ll just pass on it and keep looking.
Good luck with your white paper research!
Have you found any other workarounds for accessing research for a white paper? Please leave your comment section below.
* Hey, wait! Our research reveals that glasses from the 80s might be so out of style that they’re back “in” again! Feel free to add your opinion on this burning topic in the Comment section below!