Did you already create a first draft?
But nobody’s happy with it?
Or did you publish a white paper—but no one’s downloading it?
As you’re finding out, it’s tough to get a white paper done right.
Most white paper writers won’t touch someone else’s draft. They want to start over from scratch, like a programmer who won’t touch anyone else’s code.
I can add Wow! to a white paper
How did I learn to do that?
I was a big-city newspaper editor with daily deadlines. Later I edited a software newsletter for five years.
I’ve polished up textbooks for a science publisher, and jazzed up business plans that attracted millions of dollars from investors.
Using my unique Whitepaper Optimization Workbench (WOW), I can polish up what’s solid in your draft, and tear out and rebuild what needs work.
My Wow! service starts with an in-depth analysis of your existing draft. I create a detailed report on its strengths and weaknesses, and offer my best thinking on how to improve it.
Then I give you a fixed-fee quote on what I would charge to implement all my recommendations.
What I can do to improve a draft
- Suggest a more dynamic title
- Add an executive summary
- Add a powerful call to action
- Support your assertions with added research
- Make the text more crisp, clear and compelling
- Eliminate any jargon, buzzwords or hype
- Improve the readability, with measurable results
- Provide professional-caliber graphics, if needed
- Provide attractive page design, if needed
Best of all, you will save time and get better results than if you tried to do all this yourself.
And your white paper can get busy generating leads, building buzz and delivering sales.
Case study: Rick Maurer, change consultant
Rick Maurer is a seasoned advisor to executives leading change and a published author.
He wanted a white paper based on the new edition of his book, Beyond the Wall of Resistance.
Rick already had a first draft packed with great ideas.
Now he was looking for help to finish it up.
I suggested a light copyedit, more graphics, an engaging page design, and an effective call to action. Rick gave me the go-ahead… and was delighted with the results.
“It would be hard to overstate the quality of Gordon’s work, and how easy it is to work with him,” says Rick. “He made sure he understood the audience I was trying to reach, and targeted all our revisions directly to that group.
“The first person I showed the final white paper to said, ‘Wow!’ I agree. I made a great choice working with him.”
You can get results like this…
When you need to transform a rough draft into a polished white paper that gets wows! from your prospects, I can help.
Get started today by e-mailing